Glueco is planning to introduce a new product in three different regions. Current estimates are that the
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Glueco is planning to introduce a new product in three different regions. Current estimates are that the product will sell well in each region with respective probabilities .6, .5, and
.3. The firm has available two top sales representatives that it can send to any of the three regions. The estimated probabilities that the product will sell well in each region when 0, 1, or 2 additional sales reps are sent to a region are given in Table 16. If Glueco wants to maximize the probability that its new product will sell well in all three regions, then where should it assign sales representatives? You may assume that sales in the three regions are independent.
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Operations Research Applications And Algorithms
ISBN: 9780534380588
4th Edition
Authors: Wayne L. Winston
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