In Example 4, suppose that each customer makes one purchase of cola during any week (52 weeks
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In Example 4, suppose that each customer makes one purchase of cola during any week
(52 weeks = 1 year). Suppose there are 100 million cola customers. One selling unit of cola costs the company $1 to produce and is sold for $2. For $500 million per year, an advertising firm guarantees to decrease from 10% to 5% the fraction of cola 1 customers who switch to cola 2 after a purchase. Should the company that makes cola 1 hire the advertising firm?
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Related Book For 
Operations Research Applications And Algorithms
ISBN: 9780534380588
4th Edition
Authors: Wayne L. Winston
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