Proctor and Ramble places ads on football games and soap operas. If F one-minute ads are placed
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Proctor and Ramble places ads on football games and soap operas. If F one-minute ads are placed on football games and S one-minute ads are placed on soap operas, then the number of men and women reached (in millions) and the cost (in thousands) of the ads are given in Table 19. P & R has a $1 million advertising budget and its two objectives are to maximize the number of men and the number of women who see its ads. Construct a trade-off curve for this situation.
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Operations Research Applications And Algorithms
ISBN: 9780534380588
4th Edition
Authors: Wayne L. Winston
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