Soar, a retailer catering to upscale suburbanites, 11 wishes to be represented in all the major malls j = 1,

c, 5 in the Atlanta region.

However, Soar wants to divide its investment budget b in proportion to three major measures of mall attractiveness: weekly patronage, pj; average patron annual income, aj; and number of large anchor stores, sj. That is, they would like ratios of investment in j to pj all to be equal, and similarly for corresponding ratios to the aj and sj. Formulate a goal LP model to choose an appropriate allocation, weighting all deviations equally.