10. The manager of R&D for a drug company said that only five percent of the companys...
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10. The manager of R&D for a drug company said that only five percent of the company’s new products ever achieve market success. He also said the industry average is 10 percent and wondered how his organization might increase its success rate. If you were acting as a consultant, what advice would you give him concerning organizational structure?
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Related Book For 
Organization Theory And Design
ISBN: 9780176532208
3rd Canadian Edition
Authors: Richard L. Daft, Ann Armstrong (Author)
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