3 Why would a company want to join a strategic alliance rather than go it alone in...

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3 Why would a company want to join a strategic alliance rather than go it alone in international operations?

What do you see as the potential advantages and disadvantages of international alliances?

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Organization Theory And Design An International Perspective

ISBN: 9781473765900

4th Edition

Authors: Hugh Willmott, Richard Daft, Jonathan Murphy

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