4 Optional: Compare your table with those of other students and look for common themes. Which companies seem to articulate and communicate their goals and strategies best?

Choose three companies, either in the same industry or in three different industries. Search the internet for information on the companies, including annual reports. In each company look particularly at the goals expressed. Refer back to the goals in Exhibit 3.7 and also to Porter’s competitive strategies in Exhibit 3.4.
Goals from Exhibit 3.7 articulated Strategies from Porter used Company #1 Company #2 Company #3