8 The manager of a consumer products firm said, We use the brand manager position to train...

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8 The manager of a consumer products firm said,

‘We use the brand manager position to train future executives’. Do you think the brand manager position is a good training ground? Discuss.

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Organization Theory And Design An International Perspective

ISBN: 9781473765900

4th Edition

Authors: Hugh Willmott, Richard Daft, Jonathan Murphy

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