A firm produces only two products that are highly interrelated technically. The firm has been growing steadily
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A firm produces only two products that are highly interrelated technically.
The firm has been growing steadily and now has several hundred employees.
The CEO believes that as a medium sized firm, it should have a divisional structure.
Hence the CEO decides to split the units responsible for production, marketing, and sales into two parts. After this reorganization, where would you place the new units (e.g., the two production units, or the two marketing units) in the diagram shown in Figure 5.14?
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