Product/service/customer orientation LO5

a. Is the focus of your activities on internal operations of the organization (1), or are you more focused toward products, services, and/or customers (5)?

b. To what extent do you form sub-units to organize work around your customers? Scale 1 to 5

c. To what extent do you form sub-units to organize work around your firm’s products or services? Scale 1 to 5 Now, mark your organization’s location on the horizontal axis in Figure 4.7.2