A high-performance company has launched a “total focus” initiative that requires all employees to give complete attention and dedication to the company’s growth and success. In an email to all staff members, the CEO wrote: “We live in a competitive world, and only those businesses whose employees give their total focus to the business will survive. As such, we are offering a generous severance to employees leaving because they can’t devote 110 percent to this firm.” The company announced that it would invest heavily in employee training and career development, but employees who held second jobs or were engaged in time-consuming hobbies would be asked to leave.

Discuss the company’s “total focus” initiative and its consequences from the perspective of employee self-concept complexity, consistency and clarity.