What needs does Pixar appeal to through its commitment to creative innovation and excellence? What is important

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  1. What needs does Pixar appeal to through its commitment to creative innovation and excellence? 
  2. What is important to you in terms of your personal work motivation? How do the things that motivate you fit with Pixar’s approach to motivating employees?
  3. Using the model of the individual-organizational exchange relationship shown in Figure 5.4, explain the relationship that Pixar seeks to develop with its employees. How might this exchange relationship influence the employees’ perceptions of equity?



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