1. What key factors do you think prompted Walmart to change? Do they exemplify the change pressures discussed in the chapter? Why or why not?

2. What effects from Walmart’s changes do you predict?

3. Describe how McMillon acted as a change agent in this situation.

Walmart has prided itself on providing value to customers by being a low-price leader. Now “value” also means convenience, ease of finding what you want, and the ability to get exactly what you want when you want it. The company’s online presence was boring. The site was difficult to navigate and attempts to search for products were frustrating at best and more often fruitless. Named Walmart’s CEO in 2014, Doug McMillon set out to change this. First, Walmart announced it would increase its minimum wage. Second, the company asked for and paid more attention to employee feedback. Walmart’s Web presence was another target for big changes. The question remains: Will his actions be enough to change the way consumers see Walmart?