Discuss any one of the consistency theories and explore its application to business practice.
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Discuss any one of the consistency theories and explore its application to business practice.
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One of the consistency theories in psychology is Cognitive Dissonance Theory proposed by Leon Festinger in 1957 This theory posits that individuals ex...View the full answer
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Related Book For
Business Psychology And Organizational Behaviour
ISBN: 9781138182622
6th Edition
Authors: Eugene McKenna
Question Posted:
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