Discuss any one of the consistency theories and explore its application to business practice.

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Business Psychology And Organizational Behaviour

ISBN: 9781138182622

6th Edition

Authors: Eugene McKenna

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Question Posted: Feb 24, 2024 10:10 PM

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Discuss any one of the consistency theories and explore its application to business practice.

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One of the consistency theories in psychology is Cognitive Dissonance Theory proposed by Leon Festinger in 1957 This theory posits that individuals ex...View the full answer

Business Psychology And Organizational Behaviour

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