Discuss the role of subliminal perception in a marketing context.

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Business Psychology And Organizational Behaviour

ISBN: 9781138182622

6th Edition

Authors: Eugene McKenna

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Question Posted: Feb 24, 2024 11:01 PM

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Discuss the role of subliminal perception in a marketing context.

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Subliminal perception refers to the processing of information by the brain without conscious awareness In a marketing context the role of subliminal p...View the full answer

Business Psychology And Organizational Behaviour

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