1. What factors do you think contribute to the performance of the employees at DATATRONIC? Refer to Exhibit 5.1 to explain your answer.

2. Consider the needs of the employees at DATATRONIC. What is most likely to motivate them? How important are intrinsic and extrinsic motivators? Is their motivation autonomous or controlled?

3. Discuss the motivational strategies being used at DATATRONIC. What are employees motivated to do? How do the theories of motivation help us understand employees’ motivation and performance and the effectiveness of the motivational strategies?

4. Using the theories of motivation, what advice would you give George and Rolin on how to motivate employees at DATATRONIC? Be sure to refer to the need theories and the process theories of motivation.

5. What would you do to motivate DATATRONIC employees? Be specific in terms of how to motivate them to complete projects on time, to complete projects without errors, and to continue to work at DATATRONIC. Justify your answers using the theories of motivation.