In 2008, a London-based trading company with offi ces worldwide decided to offshore to India a signifi

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In 2008, a London-based trading company with offi ces worldwide decided to offshore to India a signifi cant part of its core back-offi ce capability. Such was the scale of the project that some fi fty managers were responsible for different parts of the functions that were to be offshored.

Although a small number of the managers had known about the plans for some time, most did not know until just days before the public announcement because it was a highly sensitive move that could—and indeed did—directly affect the share price. So the managing director informed the fi fty managers simultaneously by conference call late on a Thursday evening. The call lasted an hour, but there were few questions as people struggled to absorb the information.

The managing director invited the managers to be involved in the delivery of the offshoring change programme, which had to be executed within three months of the date of the announcement. He said it would be a highly pressurized three months, dealing with both the technical complexities and with the people in the roles to be offshored, who would face redundancy—few were likely to transfer to India with the work. He invited the managers to attend a two-day retreat the following week, to ‘explore openly what would be involved in being part of the change programme’. The managing director stressed that all would have a truly free choice about whether to participate and that if they were to choose not to do so, their decision would not affect their jobs because there was a need to keep other projects on track over this period. He was clear that the most important thing was for each manager to decide whether he or she was

‘with the programme’ or not. If the manager were ‘with the programme’, he or she would need to commit wholeheartedly, work through the process, and ‘stay on message at all times’. The managing director wanted their answers by the end of the retreat.

All of the managers attended the retreat. The managing director opened the meeting with a short speech, passionately declaring his determination to succeed in this change. He said nothing about how the planned change would impact on the futures of the managers themselves, and for the rest of the morning no one asked. The HR manager then took over the process. Her focus was the exploration of the emotional aspects of dealing with change on this scale. She used a stage model of adaptation to organizational transition based on Kübler-Ross’ work to talk through the emotional responses that the managers might face as they informed their own teams of the change. Then she drew ‘the change curve’ in masking tape on the fl oor and invited the group to stand on the curve—to express how they themselves felt about the change at that moment in time.

All fi fty positioned themselves somewhere in the second half—that is, in the process of acceptance and being ready to move on, despite still knowing nothing about the implications that the change would have for them. The managing director expressed delight and left the meeting, promising to return for its close the following day.

The group worked on in a subdued manner. Finally, after lunch, someone stood up and asked the managing director’s deputy if he knew the impact that the change would have on their own job security. The deputy conceded that he did not know, but that the managing director had gone to join the board, which was considering the issue that very day. This unleashed a torrent of questions. The anxiety in the room was palpable as people started to voice reservations about the plan, and horror at their lack of involvement until now. The HR manager gave them space to talk and try to make sense of the implications of the change. As they closed the session for the evening, she invited them to stand again on the change curve on the fl oor—to express how they felt in light of the afternoon’s discussions. All fi fty positioned themselves at the early stages of the change curve—they were confused, angry and anxious, and wanted to negotiate some holding position with the managing director.

The following day, as the group worked on, the HR manager helped them to examine what had happened, and to explore what it had been like to be asked to respond without knowing the implications of the situation for themselves, why they had suppressed their real emotions, and how diffi cult it had been for them to work effectively in doing so. They began to plan their meetings with their own teams in light of this experience. When the managing director returned that evening, all but two of the fi fty managers were ready to sign up; they were ‘with the programme’.

Questions 1. What do you think may have been the explanation for the managing director’s silence about the managers’ future in the conference call and his initial speech at the retreat? How would you have handled this?

2. How could the managers’ own lack of questions about their future, and how they positioned themselves as in the process of ‘acceptance and being ready to move on’ during the fi rst morning of the retreat, be explained?

3. At the end of the second day, assuming that the managers were frank about being ‘with the programme’ (that is committed to involvement in the delivery of the change), consider whether, in terms of the change curve, they were necessarily then at the stages of acceptance or being ready to move on.

4. Which aspects of behaviour described here would you see as refl ecting emotional intelligence, or a lack of emotional intelligence?

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