Koontz and Weihrich (1990) say that matrix-type organizations occur frequently in construction, aerospace, marketing and management consulting firms in which professionals work together on a project. Figure 3.4shows a matrix structure for an advertising agency, which is a an example of the last of the instances just mentioned. The BB Company, as a building construction company, is an example of the first of Koontz and Weihrich's examples. Using any general knowledge you may have of the building industry to embellish the description of the BB Company, attempt to design a matrix structure for the way the organization, as a whole, might operate. Then design a matrix structure for a division or department which dealt only with the building of homes. Compare your results with those of anyone else who can be persuaded to do this. Argue the pros and cons for any differences.

Transcribed Image Text:

CUSTOMER GROUPINGS Government Education Private Marketing Head of Agency FUNCTIONAL GROUPINGS Finance Personnel Figure 3.4 Matrix structure for an advertising agency Operations