What difference does genre make to UGT? If Ryan wanted to see an action/adventure film or a

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What difference does genre make to UGT? If Ryan wanted to see an action/adventure film or a quirky romantic comedy, how would that affect his choice between Netflix and the local movie multiplex? How does UGT account for media genre and content?

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Introducing Communication Theory Analysis And Application

ISBN: 9781260254099

7th Edition

Authors: Richard West, Lynn Turner

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Question Posted: Feb 02, 2024 11:41 PM

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What difference does genre make to UGT? If Ryan wanted to see an action/adventure film or a

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UGT stands for Uses and Gratifications Theory a commonly used approach in media studies This theory posits that users are not passive consumers of med...View the full answer

Introducing Communication Theory Analysis And Application

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