2. Steps in the Planned Buying Process. Do you think all of the steps in the planned...

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2. Steps in the Planned Buying Process. Do you think all of the steps in the planned buying process are used when buying simple everyday products (such as a loaf of bread or a half-gallon of milk) or are they used only when buying big-ticket items?

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Personal Finance

ISBN: 9781439039021

10th Edition

Authors: E Thomas Garman, Raymond E Forgue

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