2. Visit the website for Kiplinger.com at http://www

.kiplinger.com where you can fi nd stock quotes for most publicly traded companies. Type in the symbols for the following companies: Coca-Cola (KO), Google

(GOOG), Microsoft (MSFT), and Disney (DIS). Evaluate these four fi rms on the basis of EPS, dividend yield, and P/E ratio. What do these data suggest to you about the relative attractiveness of these companies for investors?