During your research, try to obtain information about the company’s past and current activities. Facts about its operations, competitors, recent successes, planned expansion, and personnel policies will be helpful when you discuss your potential contributions to the company.

Another preinterview activity is preparing questions you might ask, such as

• What training opportunities are available to employees who desire advancement?

• What qualities do your most successful employees possess?

• What are the main expectations and challenges of this position?

• What do your employees like best about working here?

• What actions of competitors are likely to affect the company in the near future?