Ethics Since pharmaceutical companies can now advertise prescription drugs to consumers directly via television ads, the sale of expensive drugs has increased dramatically. Sometimes these drugs help consumers, but in many cases, the side effects and long-term health consequences are severe and unpredictable. Many people feel these ads are misleading and emotional, rather than rational. Do you think it’s a good idea to present these ads directly to consumers? Do the benefits outweigh the risks? How would you change advertising laws to regulate such ads?