Suppose, as a matter of corporate policy, that General Flakes decides not to advertise on the Rachael
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Suppose, as a matter of corporate policy, that General Flakes decides not to advertise on the Rachael Ray show. Modify the original advertising model appropriately and find the new optimal solution. How much has it cost the company to make this policy decision?
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Model Advertising model Inputs Exposures to various groups per ad Revenge Sunday Night Football The ...View the full answer
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