Suppose you are the ad manager for Fox NFL foot-ball. Thirty bids for ads on todays game

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Suppose you are the ad manager for Fox NFL foot-ball. Thirty bids for ads on today’s game between the Packers and the Colts have been submitted. Information on these ads is given in the file P08_39.xlsx. For example, ad 1 is 23 seconds in length and will bring in $53,000 in revenues. During the game, 14 one-minute slots are available for ads. Determine how Fox can maximize the revenue earned from game ads.

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Practical Management Science

ISBN: 1497

5th Edition

Authors: Wayne L. Winston, Christian Albright

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