The discussion at the beginning of section 8.8 mentions Claritas. If you were in the direct-mail business,

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The discussion at the beginning of section 8.8 mentions Claritas. If you were in the direct-mail business, how would you use the information sold by Claritas to improve your profitability?

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Practical Management Science

ISBN: 1497

5th Edition

Authors: Wayne L. Winston, Christian Albright

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