This is an extension of Case 2.1 from Chapter 2, so you should read that case first.

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This is an extension of Case 2.1 from Chapter 2, so you should read that case first. It asks you to develop a spreadsheet model, using a 0-1 variable for each potential project, so that Cliff Erland, Manager for Project Development, can easily see the implications of approving any set of projects. Cliff would now like you to find the optimal-set of projects to approve. However, the projects are no longer of the "all or nothing" variety. The partnership percentages given in Table 2.2 of Chapter 2 should now be interpreted as the maximum levels Ewing can enter in the projects. For example, the 50% for project 3 indicates that Ewing can enter into any level of that project from 0% to 50%. The corresponding capital expenditures and NPVs in Table 2.2 should then be multiplied by the percentage levels chosen. Because of this change in the problem, you should change the constraints on promises to the functional areas. Instead of promising each functional area at least one approved project, the model should now promise them at least one project at a level of at least 75%.

Starting with the spreadsheet model developed in Case 2.1, you should modify it to optimize the total NPV by choosing the levels of each project, subject to the constraints indicated. These constraints include the following: (1) the total budget of $10 billion for all three years; (2) the budget of $4 billion in any single year; (3) the promise to the functional areas; and (4) the upper limits on the project levels.

Cliff is no expert on optimization models, but he suspects that the promise to the functional areas will lead to a non-smooth problem. If you agree, then feel free to use Evolutionary Solver rather than the LP Simplex method. As always, it will take longer, but it might be necessary.

Given the optimal solution you find, provide a realistic recommendation to Cliff about what the company should do.


Table 2.2:


Financial Estimates for Potential Projects (in $ millions) Project Index Functional Area (FA) Partnership Percentage Cap

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Practical Management Science

ISBN: 1497

5th Edition

Authors: Wayne L. Winston, Christian Albright

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