3. An analytics consultant at an insurance company has built an ABT that will be used to train a model to predict the best communications channel to use to contact a potential customer with an offer of a new insurance product.15 The following table contains an extract from this ABT—the full ABT contains 5,200 instances.

The descriptive features in this dataset are defined as follows:
AGE: The customer’s age GENDER: The customer’s gender (male or female)
LOC: The customer’s location (rural or urban)
OCC: The customer’s occupation MOTORINS: Whether the customer holds a motor insurance policy with the company (yes or no)
MOTORVALUE: The value of the car on the motor policy HEALTHINS: Whether the customer holds a health insurance policy with the company (yes or no)
HEALTHTYPE: The type of the health insurance policy (PlanA, PlanB, or PlanC)

saving).

Discuss this data quality report in terms of the following:

a. Missing values

b. Irregular cardinality

c. Outliers

d. Feature distributions

Transcribed Image Text:

HEALTH HEALTH MOTOR MOTOR HEALTH HEALTH DEPS DEPS ID GENDER AGE Loc INS VALUE INS TYPE PREF ADULTS KIDS CHANNEL 1 Student female 43 urban yes 42,632 yes PlanC 1 2 sms 2 female 57 rural yes 22.096 yes PlanA 2 phone 3 Doctor male 21 rural yes 27.221 phone 4 Sherr female 47 rural yes 21,460 yes PlanB 3 phone 5 Painter male 55 rural yes 13,976 no phone 14 male 19 rural yes 48,66 15 Manager male 51 rural yes 12,759 16 Farmer male 49 rural no 17 female 18 Analyst male 18 urban 47 rural yes 16.399 yes 14,767 no email phone phone sms email 2747 2748 Editor 2749 female 48 rural male 50 urban female 64 rural 2750 Reporter female 48 urban yes 35,974 yes PlanB 2 phone yes 40,087 no phone yes 156,126 yes PlanC 0 0 phone yes 27,912 yes PlanB 1 2 email Nurse 4780 male 4781 female 4782 Courier male 4783 Sales 4784 Surveyor female 63 male 21 49 rural no 46 rural yes urban no urban no 45 rural yes yes PlanB 2 2 email 18,562 phone yes PlanA 2 0 email sms 17,840 no sms 5199 Clerk male 5200 Cook 47 48 rural female rural yes yes 19,448 yes 16,393 yes PlanB 3 email PlanB 2 sms