As a marketer, how could you use this information to promote lowerpriced goods against competitors selling higher-priced

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As a marketer, how could you use this information to promote lowerpriced goods against competitors selling higher-priced goods? Use further examples to justify your argument.

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Principles And Practice Of Marketing

ISBN: 9780077174149

8th Edition

Authors: David Jobber, Fiona EllisChadwick

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