Based on your understanding of this case, what do you perceive is the significance of the Proudly
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Based on your understanding of this case, what do you perceive is the significance of the Proudly Made in Africa (PMIA) brand image from a consumer’s and a retailer’s perspective?
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Ankit Mahajan
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9780077174149
8th Edition
Authors: David Jobber, Fiona EllisChadwick
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