Conduct additional secondary research and comment on the different types of new products that have resulted from

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Conduct additional secondary research and comment on the different types of new products that have resulted from the collaboration between Apple and Nike, i.e. product replacements, additions to existing lines, new product lines and new-to-the-world products.

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Principles And Practice Of Marketing

ISBN: 9780077174149

8th Edition

Authors: David Jobber, Fiona EllisChadwick

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