Discuss how Pret a Manger manages each of the elements of its services marketing mix, below, to
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Discuss how Pret a Manger manages each of the elements of its services marketing mix, below, to deliver a distinctive customer experience and build its brand equity.
• Products and merchandise
• Store locations
• Pricing
• Marketing communications
• Processes and systems
• Store environment
• People
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526847232
9th Edition
Authors: David Jobber, Fiona EllisChadwick
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