Discuss Subway Germanys approach to developing an international marketing strategy in terms of standardization and adaptation. Maybe

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Discuss Subway Germany’s approach to developing an international marketing strategy in terms of standardization and adaptation. Maybe also visit the Subway Germany website and make comparisons with the Subway UK or US local site for specific examples.

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Principles And Practice Of Marketing

ISBN: 9780077174149

8th Edition

Authors: David Jobber, Fiona EllisChadwick

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