Explain how digital media and platforms are changing the focus of IMC campaigns.

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 25, 2024 01:08 AM

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Explain how digital media and platforms are changing the focus of IMC campaigns.

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Integrated Marketing Communication IMC is a strategic approach which integrates various communication tools and techniques to provide clarity consiste...View the full answer

Principles And Practice Of Marketing

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