Explain how easyJets relationship with Thomas Cook may differ from that they have with individual buyers in
Question:
Explain how easyJet’s relationship with Thomas Cook may differ from that they have with individual buyers in terms of:
• order size / number of seats purchased
• economic and technical choice criteria
• customer relationship
• tailoring of service to buyers requirements
• level of negotiation.
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Principles And Practice Of Marketing
ISBN: 9781526847232
9th Edition
Authors: David Jobber, Fiona EllisChadwick
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