Explain how easyJets relationship with Thomas Cook may differ from that they have with individual buyers in

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Explain how easyJet’s relationship with Thomas Cook may differ from that they have with individual buyers in terms of:

• order size / number of seats purchased

• economic and technical choice criteria

• customer relationship

• tailoring of service to buyers requirements

• level of negotiation.

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Principles And Practice Of Marketing

ISBN: 9781526847232

9th Edition

Authors: David Jobber, Fiona EllisChadwick

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