Explain the concept of bonding, then discuss how a service brand might use this strategy to improve

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Explain the concept of bonding, then discuss how a service brand might use this strategy to improve its customer retention rate.

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 24, 2024 08:01 AM

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Explain the concept of bonding, then discuss how a service brand might use this strategy to improve

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In business marketing bonding refers to the process of establishing relationships between a brand and its customers The goal is to create strong emoti...View the full answer

Principles And Practice Of Marketing

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