Explain why SWOT analysis has been quoted as mostly just producing a laundry list. Suggest how to

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Explain why SWOT analysis has been quoted as mostly just producing a ‘laundry list’. Suggest how to remedy this and ensure this tool is used effectively as part of strategic marketing planning.

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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