Explain why SWOT analysis has been quoted as mostly just producing a laundry list. Suggest how to
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Explain why SWOT analysis has been quoted as mostly just producing a ‘laundry list’. Suggest how to remedy this and ensure this tool is used effectively as part of strategic marketing planning.
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SWOT stands for Strengths Weaknesses Opportunities and Threats As an analytical tool it is commonly used in various businesses and fields including ma...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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