Explain why SWOT analysis has been quoted as mostly just producing a laundry list. Suggest how to

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Explain why SWOT analysis has been quoted as mostly just producing a ‘laundry list’. Suggest how to remedy this and ensure this tool is used effectively as part of strategic marketing planning.

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 25, 2024 01:07 AM

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Explain why SWOT analysis has been quoted as mostly just producing a laundry list. Suggest how to

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SWOT stands for Strengths Weaknesses Opportunities and Threats As an analytical tool it is commonly used in various businesses and fields including ma...View the full answer

Principles And Practice Of Marketing

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