Explain why SWOT analysis has been quoted as mostly just producing a laundry list. Suggest how to
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Explain why SWOT analysis has been quoted as mostly just producing a ‘laundry list’. Suggest how to remedy this and ensure that this tool is used effectively as part of strategic marketing planning.
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Related Book For
Principles And Practice Of Marketing
ISBN: 9780077174149
8th Edition
Authors: David Jobber, Fiona EllisChadwick
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