How has the Kim Kardashian brand been leveraged through brand extension? Conduct online desk research to find
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How has the Kim Kardashian brand been leveraged through brand extension? Conduct online desk research to find examples of Kim’s endorsement of other companies’ products and services. What are the risks associated with using a celebrity such as Kim to endorse your brand?
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9780077174149
8th Edition
Authors: David Jobber, Fiona EllisChadwick
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