How well are the expectations of consumers being fulfilled by the companys digital marketing activities? For example,

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How well are the expectations of consumers being fulfilled by the company’s digital marketing activities? For example, is the website easy to use? Are the email or mobile campaigns well received or regarded as intrusive?

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Principles And Practice Of Marketing

ISBN: 9780077174149

8th Edition

Authors: David Jobber, Fiona EllisChadwick

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