Identify and evaluate the different elements of Volvos marketing communication strategy. How can Volvo differentiate itself from
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Identify and evaluate the different elements of Volvo’s marketing communication strategy. How can Volvo differentiate itself from other car makers and give the company a competitive edge?
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Related Book For
Principles And Practice Of Marketing
ISBN: 9780077174149
8th Edition
Authors: David Jobber, Fiona EllisChadwick
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