Identify and evaluate the different elements of Volvos marketing communication strategy. How can Volvo differentiate itself from

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Identify and evaluate the different elements of Volvo’s marketing communication strategy. How can Volvo differentiate itself from other car makers and give the company a competitive edge?

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Principles And Practice Of Marketing

ISBN: 9780077174149

8th Edition

Authors: David Jobber, Fiona EllisChadwick

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