IKEA has chosen to enter new markets mainly by direct investment. What advantages does this form of
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IKEA has chosen to enter new markets mainly by direct investment.
What advantages does this form of entry give it? Why doesn’t IKEA use franchising like McDonald’s and Benetton do as its main method of entering new markets?
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9780077174149
8th Edition
Authors: David Jobber, Fiona EllisChadwick
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