Interpret Intels move from its reliance on microprocessors for PCs into home entertainment, healthcare and mobile communications

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Interpret Intel’s move from its reliance on microprocessors for PCs into home entertainment, healthcare and mobile communications using (i) the product lifecycle, (ii) the BCG, and (iii) the General Electric Market AttractivenessCompetitive Position models.

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Principles And Practice Of Marketing

ISBN: 9781526847232

9th Edition

Authors: David Jobber, Fiona EllisChadwick

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