Marketing today focuses on the cocreation of value. Is LEGO right to take a more traditional approach
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Marketing today focuses on the cocreation of value. Is LEGO right to take a more traditional approach to the online marketing of the LEGO Architecture product line? What is the added value of the LEGO Architecture microsite?
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9781526847232
9th Edition
Authors: David Jobber, Fiona EllisChadwick
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