Red Bull actively describes its target market as a postmodern hedonistic group. Critically evaluate the social influences
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‘Red Bull actively describes its target market as a postmodern hedonistic group.’ Critically evaluate the social influences on consumer behaviour with respect to the target market of Red Bull.
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Principles And Practice Of Marketing
ISBN: 9781526847232
9th Edition
Authors: David Jobber, Fiona EllisChadwick
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