Regarding the purchase made in Question 2, what decision-making process did you go through? At each stage
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Regarding the purchase made in Question 2, what decision-making process did you go through? At each stage (need recognition, information search, etc), try to remember what you were thinking about and what activities took place.
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Related Book For
Principles And Practice Of Marketing
ISBN: 9780077174149
8th Edition
Authors: David Jobber, Fiona EllisChadwick
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