Responding to public complaints about the Maltesers New Boyfriend ad, the Advertising Standards Authority (ASA) ruled that

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Responding to public complaints about the Maltesers’ ‘New Boyfriend’

ad, the Advertising Standards Authority (ASA) ruled that it was not unethical in its approach or tone. View the advertisement at https://www.youtube.com/watch?v=YgUqmKQ9Lrg and the ASA ruling at https://www.asa.org.uk/news/2016-s-most-complained-about-ads.html.

Discuss the extent to which you agree with the ASA ruling. Fully justify your answer.

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Principles And Practice Of Marketing

ISBN: 9780077174149

8th Edition

Authors: David Jobber, Fiona EllisChadwick

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