Suggest how CRM can be used to develop customer relationships. In your answer, discuss the types of
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Suggest how CRM can be used to develop customer relationships. In your answer, discuss the types of fan-related data that should be captured for Manchester City FC. Explain why you need to capture this data.
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Anthony Ngatia
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9780077174149
8th Edition
Authors: David Jobber, Fiona EllisChadwick
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