The Apple112 promotion is an example of a cobranding exercise. Which type of cobranding was being used
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The Apple–112 promotion is an example of a cobranding exercise. Which type of cobranding was being used here and what are the advantages and risks of this cobranding approach?
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9781526847232
9th Edition
Authors: David Jobber, Fiona EllisChadwick
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