The buyerseller relationship between easyJet and Thomas Cook is in the development stage having been in operation
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The buyerseller relationship between easyJet and Thomas Cook is in the development stage having been in operation for only two years. Explain the role of National Account Managers at both companies in developing the relationship over the long term.
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Principles And Practice Of Marketing
ISBN: 9781526847232
9th Edition
Authors: David Jobber, Fiona EllisChadwick
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